Thank you for reaching out. As these items are offered at a deep discount and in limited quantities new inventory is reserved and released as the Today show airs in each time zone. This way everyone has a chance to take advantage of the deals, not just the people on the east coast. If you see an item on hold it simply means that specific time zone has sold out of the available inventory. Items are not gone until they are marked "sold out" so you still have an opportunity to purchase that item. Things are limited though and they do go fast.You can always sign up for the newsletter to be notified of the next steals and deals event. Here is the link to sign up for notifications if you would like to receive them: https://deals.today.com/pages/newsletters